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Market Your Rental Property in 5 Simple Steps

September 29, 2021
Residential Property Management
Market Your Rental Property in 5 Simple Steps

Whether you own one rental property or dozens in a community, you want to have the best tenants possible as long-term renters. Not only does great screening help ensure you gain the right tenants, but excellent marketing also plays a massive role in your final results.

Although modern marketing may seem simple in the age of social media, the truth is that finding your niche in a large market can be difficult without the right touch. Here are 5 of our most reliable marketing tips for successfully advertising your property to your target demographic.

  1. Market Towards Your Target Audience

If you’ve invested your funds into a rental property, any renter won’t make the muster.  Knowing your target audience is half the battle, so, take some time to consider who you’re marketing to.

Consider your target demographic and make sure that your property has all of the qualities that make it appealing to the renters you want. 

If you are completely new to the market, ask yourself these important questions about your tenant desires and where your rental property is located:

  • Is your rental in a college town?
  • What are your neighbors like? 
  • Is this a community where there are lots of growing families?
  • Where does your target market meet up? Can you market in these areas?
  1. Take Professional Photos

Once you know what your audience wants and you’ve got your property set to show, it’s time to take photos to post on social media boards and rental websites. 

If possible, hire a professional photographer that can make your photos capture the eye and give your property a sharp beautiful look.

DIY photos don’t always end in disaster, but blurry photos, flash or uneven shots, can mislead or turn off potential renters who need a professional landlord.

  1. Start a Word of Mouth Ad Campaign

If you already own properties with happy tenants, ask them to spread the word on your listing. As convincing as a great advertisement is, nothing can truly beat the value of honest word-of-mouth advertising.

  1. Make Your Listing Detailed

Your photos may be worth 1,000 words each, but the actual words in your marketing materials also matter! Most modern renters want to find all of the essential details about a potential property, fast. 

If you make house hunters search for the value in your property, they’re likely to move on to a different prospect. 

Some details to consider for your listing should include:

  • AC and Heat availability
  • The number of bedrooms
  • The number of bathrooms
  • Parking availability
  • Any upgrades you’ve made to your property
  • Monthly rent
  • Deposit amounts
  1. Hire a Property Management Team to Find Quality Tenants

As a property owner, you may not have the time to accomplish all of the heavy lifting that comes with marketing your property to a specific target audience. 

A property management company can prepare your property for rent, market your property across a host of platforms, and help you reach the tenants you deserve.

Bring a Professional Touch to Your Marketing With Classic Property Management

At Classic Property Management, we offer rental property marketing solutions to our clients that improve the total value of their rental properties as well as help them obtain quality, long-term tenants

We are ready to help you maximize your rental income, grow your portfolio, and make your property a comfortable place to live for years to come. Contact us today to learn more about our services and about how you can become a member of the Classic Property Management family.